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Julian Sheinbaum

Hey Folks, I'm an MBA who - unlike most of his peers - ditched the Finance/Consulting world for Start-ups & Sales. I’ve spent the last few years selling AI and SaaS into some of the largest, most complex accounts - most recently at Windsurf/Cognition during a wild, defining moment for AI GTM. I’m a career switcher who started in big corporate at JPMorgan doing everything but sales. That background became my edge. I initially cut my teeth selling into enterprise at Branch.io, helped scale from $50-100M, then did the early-stage grind at Metronome (Series A → acquired by Stripe).

Founder-Led Sales is Dumb: Inside ElevenLabs’ Revenue Machine, GTM Agents, International Expansion, and the New Operator-VC Playbook

Mar 17, 2026

Founder-Led Sales is Dumb: Inside ElevenLabs’ Revenue Machine, GTM Agents, International Expansion, and the New Operator-VC Playbook

Leadership Spotlight: Carles Reina @ ElevenLabs

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The Halo Effect

Mar 10, 2026

The Halo Effect

Talent Density is Overrated

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PG Wednesdays Suck

Mar 4, 2026

PG Wednesdays Suck

How to turn automation + creativity into precision

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Prospects Hate Order Takers Too

Feb 18, 2026

Prospects Hate Order Takers Too

Proof that a disciplined sales team is the long term formula

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AI Market Is Up For Grabs

Feb 12, 2026

AI Market Is Up For Grabs

SKO 2026 Reflections: Creativity as competitive moat and why AI coding TAM isn’t linear, it’s recursive

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Clawdbot Took My Sales Job?!

Feb 3, 2026

Clawdbot Took My Sales Job?!

The Agent-Led Sales Thesis

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Outbound Strength > Outbound Tactics

Jan 27, 2026

Outbound Strength > Outbound Tactics

5 ideas you shouldn't copy + 1 bonus you should

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The Most Un-AI GTM Move: How Mastra Hacked Developer Mindshare

Jan 20, 2026

The Most Un-AI GTM Move: How Mastra Hacked Developer Mindshare

Founder-Led GTM ≠ More AI. It’s distribution, logistics, and authenticity

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Outworking Death

Jan 13, 2026

Outworking Death

High standards and doing the work

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GTMBA's New 2026 Direction

Jan 9, 2026

GTMBA's New 2026 Direction

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Cognitive Overload

Oct 15, 2025

Cognitive Overload

When your body chooses not to cooperate

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Why I’m Staying at Cognition & Saying No To Generous Severance Packages

Sep 9, 2025

Why I’m Staying at Cognition & Saying No To Generous Severance Packages

Choosing the "difficult path"

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The Raindrop that Evaporated by Choice

Aug 28, 2025

The Raindrop that Evaporated by Choice

Qualifying out after getting the "Yes"

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Windsurf Chaos & My 1st 7-Figure Deal

Aug 5, 2025

Windsurf Chaos & My 1st 7-Figure Deal

A tale a grit, teamwork, and creativity

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Millions in Runway Burned

Jul 29, 2025

Millions in Runway Burned

Two GTM Mistakes Technical Founders Repeatedly Make

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$450k ARR to Series B: The Hypergrowth Leader Playbook

Jul 17, 2025

$450k ARR to Series B: The Hypergrowth Leader Playbook

Leadership Spotlight: Anthony Firenzi @ Unify

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MBA Reject to Serial Early Stage Scaler

Jul 3, 2025

MBA Reject to Serial Early Stage Scaler

Leadership Spotlight: Bardia Shahali @ Fireworks AI

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Green Eggs & Ham: The AE’s Guide to Deal Resurrection

Jun 24, 2025

Green Eggs & Ham: The AE’s Guide to Deal Resurrection

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2x Founder, Unicorn Builder, Startup-within-Enterprise Architect

May 29, 2025

2x Founder, Unicorn Builder, Startup-within-Enterprise Architect

Leadership Spotlight: Navid Zolfaghari @ Zapier

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$150K to $1M ACV: The Constellation Strategy

May 22, 2025

$150K to $1M ACV: The Constellation Strategy

How to gracefully & rapidly expand deals across siloed orgs

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7-Figure W2s & The Golden Compass

May 15, 2025

7-Figure W2s & The Golden Compass

Building your Minimum Viable Org Chart (MVOC)

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3 Ways to Land In-Person Meetings

May 9, 2025

3 Ways to Land In-Person Meetings

Face-to-Face is Your Secret Weapon in the Digital Era

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My Framework For Picking Windsurf: 5 Tips To Choose Your Next Home Run GTM Opp

Apr 23, 2025

My Framework For Picking Windsurf: 5 Tips To Choose Your Next Home Run GTM Opp

A cheetah among a noisy AI startup pond of turtles and pufferfish

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Don’t Waste $ on GTM Vendors - Build it Yourself with Windsurf

Apr 3, 2025

Don’t Waste $ on GTM Vendors - Build it Yourself with Windsurf

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New Gig? 3 Practices to Master Your First Two Weeks

Mar 21, 2025

New Gig? 3 Practices to Master Your First Two Weeks

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