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Julian Sheinbaum
Julian SheinbaumCorporate entrepreneur turned startup GTM operator. Obsessed with the intersection of Sales and AI as the most important skills to master in business.

Cognitive Overload

When your body chooses not to cooperate

Julian Sheinbaum
Oct 15, 2025
Cognitive Overload

Why I’m Staying at Cognition: The 6-Day Work Week Won’t Scare Me Away

Choosing the "difficult path"

Julian Sheinbaum
Sep 9, 2025
Why I’m Staying at Cognition: The 6-Day Work Week Won’t Scare Me Away

The Raindrop that Evaporated by Choice

Qualifying out after getting the "Yes"

Julian Sheinbaum
Aug 28, 2025
The Raindrop that Evaporated by Choice

Windsurf Chaos & My 1st 7-Figure Deal

A tale a grit, teamwork, and creativity

Julian Sheinbaum
Aug 5, 2025
Windsurf Chaos & My 1st 7-Figure Deal

Millions in Runway Burned

Two GTM Mistakes Technical Founders Repeatedly Make

Julian Sheinbaum
Jul 29, 2025
Millions in Runway Burned

$450k ARR to Series B: The Hypergrowth Leader Playbook

Leadership Spotlight: Anthony Firenzi @ Unify

Julian Sheinbaum
Jul 17, 2025
$450k ARR to Series B: The Hypergrowth Leader Playbook

MBA Reject to Serial Early Stage Scaler

Leadership Spotlight: Bardia Shahali @ Fireworks AI

Julian Sheinbaum
Jul 3, 2025
MBA Reject to Serial Early Stage Scaler

Green Eggs & Ham: The AE’s Guide to Deal Resurrection

Julian Sheinbaum
Jun 24, 2025
Green Eggs & Ham: The AE’s Guide to Deal Resurrection

Leadership Spotlight: Navid Zolfaghari @ Zapier

2x Founder, Unicorn Builder, Startup-within-Enterprise Architect

Julian Sheinbaum
May 29, 2025
Leadership Spotlight: Navid Zolfaghari @ Zapier

$150K to $1M ACV: The Constellation Strategy

How to gracefully & rapidly expand deals across siloed orgs

Julian Sheinbaum
May 22, 2025
$150K to $1M ACV: The Constellation Strategy

7-Figure W2s & The Golden Compass

Building your Minimum Viable Org Chart (MVOC)

Julian Sheinbaum
May 15, 2025
7-Figure W2s & The Golden Compass

3 Ways to Land In-Person Meetings

Face-to-Face is Your Secret Weapon in the Digital Era

Julian Sheinbaum
May 9, 2025
3 Ways to Land In-Person Meetings

My Framework For Picking Windsurf: 5 Tips To Choose Your Next Home Run GTM Opp

A cheetah among a noisy AI startup pond of turtles and pufferfish

Julian Sheinbaum
Apr 23, 2025
My Framework For Picking Windsurf: 5 Tips To Choose Your Next Home Run GTM Opp

Founding GTM Spotlight: Jared Gaynes

From Data Analyst to Founding AE to Building Something New

Julian Sheinbaum
Apr 15, 2025
Founding GTM Spotlight: Jared Gaynes

Don’t Waste $ on GTM Vendors - Build it Yourself with Windsurf

Julian Sheinbaum
Apr 3, 2025
Don’t Waste $ on GTM Vendors - Build it Yourself with Windsurf

New Gig? 3 Practices to Master Your First Two Weeks

Julian Sheinbaum
Mar 21, 2025
New Gig? 3 Practices to Master Your First Two Weeks

IRL + Long Commute > Remote

5 tips to hack the commute

Julian Sheinbaum
Mar 13, 2025
IRL + Long Commute > Remote

5 Things I Did to Stand Out and Land Multiple AI Startup Offers

What no one else is doing in GTM recruiting

Julian Sheinbaum
Mar 4, 2025
5 Things I Did to Stand Out and Land  Multiple AI Startup Offers

7-Step Guide to Quarterbacking Product Builds as a Start-Up AE (Part 3 of 3)

Julian Sheinbaum
Feb 25, 2025
7-Step Guide to Quarterbacking Product Builds as a Start-Up AE (Part 3 of 3)

3 Ways Start-Up AEs Close Deals With an Incomplete Product (Part 2 of 3)

Qualification, BYO, and The Why Test

Julian Sheinbaum
Feb 18, 2025
3 Ways Start-Up AEs Close Deals With an Incomplete Product (Part 2 of 3)

Founding GTM Spotlight: Blaise Bevilacqua @ Glue

From Fashion School to AI Sales & Start-Ups

Julian Sheinbaum
Feb 11, 2025
Founding GTM Spotlight: Blaise Bevilacqua @ Glue

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Weekly insights and narratives on the intersection of GTM + AI + startups, written by former/current operators.

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