What is GTMBA?

GTMBA exists to redefine what it means to build a career in modern Go-to-Market — especially in the age of AI.

Our blog, GTMBA, is the genesis of three fundamental observations:

(A) Entrepreneurial Go-to-Market and Sales is very different from operating inside a well-oiled corporate Sales “factory.” Yet almost all formal education only teaches the latter.

(B) Top talent avoids sales because they misunderstand the distinction above — and don’t see the creativity, ownership, and autonomy that entrepreneurial GTM actually demands.

(C) Go-to-Market is evolving at a breakneck pace in the Age of AI. Those who don’t evolve with it will be left behind.

While you don’t need an MBA to read this blog (or to break into sales), Chris & Julian both came from MBA programs before leaning fully into startups, sales, and the GTM craft.