GTM Takes

How We're Building A GTM Media Engine @ VibeScaling

A breakdown of using content to drive our other efforts (advisory, recruiting, fund)

10 Takeaways From How Snowflake Scaled GTM

Where I agree and disagree with "Make It Snow: From Zero to Billions: How Snowflake Scaled Its Go-to-Market Organization"

The Best GTM Teams Hire For Spikes

What we can learn from Enron (lol), McKinsey, Plaid, Palantir, and others on hiring top talent

Clay is the Most Undervalued Startup in AI @ a $3B Valuation

Why Clay is eating the GTM world + 3 takeaways from VibeScaling's time @ Sculpt, their first conference, in SF this week

Why I’m Staying at Cognition: The 6-Day Work Week Won’t Scare Me Away

Choosing the "difficult path"

11 Tips to Ensure Your Next GTM Opp in AI is the Right One

Takeaways from our SF event on 8/24 with Pylon on how to choose your next homerun GTM opp in AI

The Raindrop that Evaporated by Choice

Qualifying out after getting the "Yes"

6 Takeaways From Our VibeScaling x Clay Event on 8/14

First NYC spin of our GTM + AI panel series last week, which is the second of many private GTM events we're throwing in NYC and SF

CRM of the Future: Clarify

Almost like if Apple/Superhuman/Equinox made a CRM

The Mafias of GTM

Why humans are driven toward "talent vortexes" and a list of the current mafias in AI-native GTM

Windsurf Chaos & My 1st 7-Figure Deal

A tale a grit, teamwork, and creativity

Millions in Runway Burned

Two GTM Mistakes Technical Founders Repeatedly Make

The #1 GTM Play That's Working Right Now To Drive Pipeline

Collab w/ Brendan Short @ The Signal - a deep dive of a top play that is working with our clients: website visitors to auto messaging

The Mount Rushmore Of GTM Engineering "Plays"

4 plays I've seen consistently work at seed thru series B startups I'm working with

SF is so back

Ain't no place better to be building GTM in AI than SF right now & a love letter to the city by the bay

Green Eggs & Ham: The AE’s Guide to Deal Resurrection

The Dark Side Of Sales

Show Me The Incentive, I'll Show You The Outcome (And Unintended Consequences)

$150K to $1M ACV: The Constellation Strategy

How to gracefully & rapidly expand deals across siloed orgs

Lipstick On A Pig - ZoomInfo Taking The GTM Ticker

ZoomInfo changing it's NASDAQ ticker to GTM is like Dominos Pizza changing theirs to KETO

7-Figure W2s & The Golden Compass

Building your Minimum Viable Org Chart (MVOC)

3 Ways to Land In-Person Meetings

Face-to-Face is Your Secret Weapon in the Digital Era

Clay Just Brought The Patagonia Vest To Your GTM Strategy

Seeking GTM Alpha - HQ'd in NYC, the finance bro is rubbing off on them

IRL + Long Commute > Remote

5 tips to hack the commute

Learn Like Mongo, Join Like Stripe

Be so good at your craft, you can sell any product. Join a company with a product so good, even a bad seller can 200%+ their number

7-Step Guide to Quarterbacking Product Builds as a Start-Up AE (Part 3 of 3)